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	<title>szajgin</title>
	<link>https://szajgin.cargo.site</link>
	<description>szajgin</description>
	<pubDate>Mon, 20 Oct 2025 21:39:45 +0000</pubDate>
	<generator>https://szajgin.cargo.site</generator>
	<language>en</language>
	
		
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		<title>Homepage</title>
				
		<link>https://szajgin.cargo.site/Homepage</link>

		<pubDate>Mon, 08 Jan 2018 04:42:14 +0000</pubDate>

		<dc:creator>szajgin</dc:creator>

		<guid isPermaLink="true">https://szajgin.cargo.site/Homepage</guid>

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		<title>Footer</title>
				
		<link>https://szajgin.cargo.site/Footer</link>

		<pubDate>Mon, 08 Jan 2018 04:42:14 +0000</pubDate>

		<dc:creator>szajgin</dc:creator>

		<guid isPermaLink="true">https://szajgin.cargo.site/Footer</guid>

		<description>Cargo Collective, Inc.Los Angeles, Calif.</description>
		
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		<title>Home Page</title>
				
		<link>https://szajgin.cargo.site/Home-Page</link>

		<pubDate>Mon, 08 Jan 2018 04:34:29 +0000</pubDate>

		<dc:creator>szajgin</dc:creator>

		<guid isPermaLink="true">https://szajgin.cargo.site/Home-Page</guid>

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		<title>Twitch</title>
				
		<link>https://szajgin.cargo.site/Twitch</link>

		<pubDate>Sun, 17 Jan 2021 22:11:52 +0000</pubDate>

		<dc:creator>szajgin</dc:creator>

		<guid isPermaLink="true">https://szajgin.cargo.site/Twitch</guid>

		<description>Twitch

As Head of Creative and Global ECD at Twitch, here’s what I’ve been up to.&#38;nbsp;
Reorganized the creative team.&#38;nbsp;
Redesigned our process to unlock better collaboration and deeper strategic insights.Rewrote the company mission. 

 Listened and learned.
Led campaigns.&#38;nbsp;Launched products.&#38;nbsp;Drove record revenue.
Managed agencies. 
Developed a new global brand positioning and platform.Took over our social channels, and increased shareability and reach.
Gave life to a Fairy Modmother that looks out for streamers.

Sent the Twitch community to an alternate dimension.&#38;nbsp;Used data to turn the year on Twitch into a video game.&#38;nbsp;Shortlisted and won some awards.&#38;nbsp;Played coop with partners across marketing, content, product, analytics, and exec team.
Shaped overall marketing strategy including process, goals, metrics, and planning.
Oversaw global creative for the Twitch brand from strategic development and concepting through production, rollout, and measurement.
And of course, learned to speak emote.
 It’s been &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
&#60;img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/b10ac7593c776dc637bb5223876a25eebf22a7620906668ac18b5b43e7725bd0/komodo.png" data-mid="95599455" border="0"  src="https://freight.cargo.site/w/300/i/b10ac7593c776dc637bb5223876a25eebf22a7620906668ac18b5b43e7725bd0/komodo.png" /&#62;
Here are five recent and random things we made that don’t yet have a home on my site.&#38;nbsp; 


If you want to see more recent work,         

check out our TikTok.&#38;nbsp;.



PLAY DIRTY

Even though Mark Wahlberg doesn’t actually know what Twitch is, we helped him promote his upcoming movie by pairing him up with a Twitch streamer to go live for his first time. Here is one of the promos we made.


 





MAFIATHON 3&#38;nbsp;

We worked with Kai Cenat, recently on the cover of Time’s top 100 influencers to launch his 30 day, 24/7, celebrity studded subathon, Mafiathon 3. Kai broke the world record for Twitch subscribers, hitting 1 million in 30 days, with visits from Ed Sheeran, Selena Gomez, Kim Hardashian, Snoop Dog, Lebron James, and more along the way.&#38;nbsp;&#60;img width="1194" height="1198" width_o="1194" height_o="1198" data-src="https://freight.cargo.site/t/original/i/cff4c1183f6341262046dd33d631101db43bc7f65a087671f4c58ce8ae91fcf1/Screenshot-2025-10-21-at-5.06.01AM.png" data-mid="239670534" border="0"  src="https://freight.cargo.site/w/1000/i/cff4c1183f6341262046dd33d631101db43bc7f65a087671f4c58ce8ae91fcf1/Screenshot-2025-10-21-at-5.06.01AM.png" /&#62;Including global OOH, made in partnership with Kai and his artist.



 



And a retro mob inspired takeover in NYC.&#38;nbsp;






SMASH THAT SUB BUTTON

We got more people to smash subscribe with in-stream videos that dropped them off right at the subscribe button. &#38;nbsp;











HEY CHAT, MAKE ME A HOT DOG

We let chat cook, literally.&#38;nbsp; To get more people experiencing the live, intereractive, cocreated nature of Twitch, we put chat in charge and up in lights, teaming up with ExtraEmily to take over a hot dog stand in Brooklyn&#38;nbsp; – and letting chat pick the toppings. &#38;nbsp;

 


JUST A RANDOM VIDEO FROM OUR SOCIALS

Twitch is all about community and everyone playing a part - and that includes camera operators. This is actually insane. &#38;nbsp;
 




</description>
		
	</item>
		
		
	<item>
		<title>Fairy Modmother</title>
				
		<link>https://szajgin.cargo.site/Fairy-Modmother</link>

		<pubDate>Wed, 02 Jun 2021 16:00:22 +0000</pubDate>

		<dc:creator>szajgin</dc:creator>

		<guid isPermaLink="true">https://szajgin.cargo.site/Fairy-Modmother</guid>

		<description>Fairy ModmotherMods are the volunteers that help out and take care of streamers and their channels. During the pandemic, we took that idea to the next level to show our streamers some love and spread some joy.&#38;nbsp;
 Meet the Fairy Modmother: a benevelont winged bean, brought to life by Twitch creator Tomthinks, who flies from channel to channel, dropping into chat and spreading bits (money), subs (subscriptions), and joy to our creators. &#38;nbsp;The Fairy Modmother continues to fly around Twitch to this very day, suprising streamers and spreading magic in their stream. Additionally, we continue to use the Fairy Modmother as the official spokes-bean of our annual Subtember campaigns (mentioned in the case study below) and have continued to set new revenue records annually.&#38;nbsp;











We launched the Fairy Modmother on Twitch social to target all our creators. 


&#38;nbsp;

And after that, it was time to spread some joy....and make our creators FREAK OUT.&#38;nbsp;















</description>
		
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	<item>
		<title>The Holiday Odyssey</title>
				
		<link>https://szajgin.cargo.site/The-Holiday-Odyssey</link>

		<pubDate>Tue, 09 Feb 2016 02:23:24 +0000</pubDate>

		<dc:creator>szajgin</dc:creator>

		<guid isPermaLink="true">https://szajgin.cargo.site/The-Holiday-Odyssey</guid>

		<description>The Holiday Odyssey
From the first snowflake to the last present under the tree, the holidays are an epic journey. 

So for Target Holiday 2015, we created a story that reflects the journey we all go through during the holidays: The Holiday Odyssey. 
 
It's a serialized adventure story about three kids and one dog who discover a magical world and set out on an epic quest to light a ridiculously giant tree. 

The adventure unfolded across all channels, including five storytelling films and an interactive digital storybook that families could enjoy together. 
By the time the journey was over, Target had racked up record setting sales results.&#38;nbsp;

Awards: 2017 Effie Winner, Adweek Brand Storytelling Award (Formerly Arc Award)


 Chapter 1: The Journey Begins // Target Holiday 2015 from adam szajgin on Vimeo.



 Chapter 2: Free Shipping // Target Holiday 2015 from adam szajgin on Vimeo.




 Chapter 3: The Cornucopia // Target Holiday 2015 from adam szajgin on Vimeo.




 Chapter 4: Undercover // Target Holiday 2015 from adam szajgin on Vimeo.




 Chapter 5: Starry Night Before Christmas // Target Holiday 2015 from adam szajgin on Vimeo.

The Holiday Odyssey Storybook
As part of our quest to turn the holidays into a season long adventure, we took the story of The Holiday Odyssey one step further by writing an interactive children’s book. 
Narrated by dad extraordinaire Neil Patrick Harris and built for mobile-first, the storybook let families follow along with Jack, Sophia, Nina, and Bullseye as they journeyed across an epic holiday landscape to replace a missing bulb — and save Christmas for an entire world of Toys. 
It's 50 pages full of holiday inspired adventure, each one individually illustrated, scored, and animated for families to enjoy together. 




Storybook Case Study from adam szajgin on Vimeo.






&#60;img width="901" height="527" width_o="901" height_o="527" data-src="https://freight.cargo.site/t/original/i/c999a8fafed8a3794d3a221759240661c6a8b864ac29f8381a0344370e45c283/Holiday-FWA.jpg" data-mid="8966971" border="0"  src="https://freight.cargo.site/w/901/i/c999a8fafed8a3794d3a221759240661c6a8b864ac29f8381a0344370e45c283/Holiday-FWA.jpg" /&#62;&#60;img width="778" height="477" width_o="778" height_o="477" data-src="https://freight.cargo.site/t/original/i/4929cc4f9dfb5dfb2ec03f144034c75891de56d1249e80b3c977de5b6f44047c/Screen-Shot-2017-01-17-at-10.01.34-AM.png" data-mid="159333403" border="0"  src="https://freight.cargo.site/w/778/i/4929cc4f9dfb5dfb2ec03f144034c75891de56d1249e80b3c977de5b6f44047c/Screen-Shot-2017-01-17-at-10.01.34-AM.png" /&#62;&#60;img width="791" height="439" width_o="791" height_o="439" data-src="https://freight.cargo.site/t/original/i/c02d864d1c6746d1ed7d8b036500244806b9278147764df9683c6d6527533d37/Screen-Shot-2017-01-17-at-10.01.48-AM.png" data-mid="159333310" border="0"  src="https://freight.cargo.site/w/791/i/c02d864d1c6746d1ed7d8b036500244806b9278147764df9683c6d6527533d37/Screen-Shot-2017-01-17-at-10.01.48-AM.png" /&#62;&#60;img width="795" height="442" width_o="795" height_o="442" data-src="https://freight.cargo.site/t/original/i/04184f2f1e468b9a928bbcba6609f83f093a5051ac48bb3eaefd34e8c89ddc05/Screen-Shot-2017-01-17-at-10.01.22-AM.png" data-mid="159333308" border="0"  src="https://freight.cargo.site/w/795/i/04184f2f1e468b9a928bbcba6609f83f093a5051ac48bb3eaefd34e8c89ddc05/Screen-Shot-2017-01-17-at-10.01.22-AM.png" /&#62;&#60;img width="794" height="584" width_o="794" height_o="584" data-src="https://freight.cargo.site/t/original/i/04aa439630e23480b96606ae0e8790ab42a83db1478468486159c431dee8879a/Screen-Shot-2017-01-17-at-10.02.00-AM.png" data-mid="159333292" border="0"  src="https://freight.cargo.site/w/794/i/04aa439630e23480b96606ae0e8790ab42a83db1478468486159c431dee8879a/Screen-Shot-2017-01-17-at-10.02.00-AM.png" /&#62;






</description>
		
	</item>
		
		
	<item>
		<title>Year in Search 2016</title>
				
		<link>https://szajgin.cargo.site/Year-in-Search-2016</link>

		<pubDate>Wed, 14 Dec 2016 21:23:07 +0000</pubDate>

		<dc:creator>szajgin</dc:creator>

		<guid isPermaLink="true">https://szajgin.cargo.site/Year-in-Search-2016</guid>

		<description>Google&#38;nbsp;Year In Search&#38;nbsp;

Every year, Google's Year in Search gives us a glimpse into the most popular searches of the year. But 2016 challenged us in new ways and left lots of people searching for the good in the year. 

So we used the search data from 2016 to tell the story of the year through a different lens, and reminded the world that even in darkness love still finds a way.&#38;nbsp;

Awards:  Emmy nomination, 2 Silver Cannes Lions, Bronze Cannes Lion, D&#38;amp;AD Wood Pencil, 2 One Show Gold Pencils, 2 One Show Silver Pencils, One Show Merit, 2 ADC Silver Cubes, 2 ADC Bronze Cubes, 2 ADC Merits, 1 Webby, 2 Webby People's Voice.



PRINT
New York Times Magazine, Time, The New Yorker
 &#60;img width="750" height="485" width_o="750" height_o="485" data-src="https://freight.cargo.site/t/original/i/d51789686074d0a4d8c36dad371324dadc26648c06b6edd096ca8013fafbcbdc/image1-1.gif" data-mid="9026101" border="0" data-scale="100" src="https://freight.cargo.site/w/750/i/d51789686074d0a4d8c36dad371324dadc26648c06b6edd096ca8013fafbcbdc/image1-1.gif" /&#62;

&#60;img width="2433" height="3228" width_o="2433" height_o="3228" data-src="https://freight.cargo.site/t/original/i/ed5f52685758d3fbec8cba8758c9c52dc38be7af1800465d5e56b77d172c4299/P_GG_ALL_YIS_20161213_google_SP_K.jpg" data-mid="8966967" border="0"  src="https://freight.cargo.site/w/1000/i/ed5f52685758d3fbec8cba8758c9c52dc38be7af1800465d5e56b77d172c4299/P_GG_ALL_YIS_20161213_google_SP_K.jpg" /&#62;

&#60;img width="2758" height="3340" width_o="2758" height_o="3340" data-src="https://freight.cargo.site/t/original/i/cbab0017142aa865b47c78bd22f1750c27bcb3f46ac8bb3857f1c25057664d0c/P_GG_ALL_YIS_20161130_google_SP_D_x1a.jpg" data-mid="8966964" border="0"  src="https://freight.cargo.site/w/1000/i/cbab0017142aa865b47c78bd22f1750c27bcb3f46ac8bb3857f1c25057664d0c/P_GG_ALL_YIS_20161130_google_SP_D_x1a.jpg" /&#62;

&#60;img width="2754" height="3339" width_o="2754" height_o="3339" data-src="https://freight.cargo.site/t/original/i/0ae742da8cd2748393eb4088e51bf5cf1f40c700a98132e5eb1ce6cd6891d112/P_GG_ALL_YIS_20161130_google_SP_F_x1a.jpg" data-mid="8966966" border="0"  src="https://freight.cargo.site/w/1000/i/0ae742da8cd2748393eb4088e51bf5cf1f40c700a98132e5eb1ce6cd6891d112/P_GG_ALL_YIS_20161130_google_SP_F_x1a.jpg" /&#62;

&#60;img width="2735" height="3332" width_o="2735" height_o="3332" data-src="https://freight.cargo.site/t/original/i/a9f86be8a2c3ed4cafb58d52c66cb81520644076d3b2a5791b03aad5eeec57a7/P_GG_ALL_YIS_20161130_google_SP_E.jpg" data-mid="8966965" border="0"  src="https://freight.cargo.site/w/1000/i/a9f86be8a2c3ed4cafb58d52c66cb81520644076d3b2a5791b03aad5eeec57a7/P_GG_ALL_YIS_20161130_google_SP_E.jpg" /&#62;

&#60;img width="2436" height="3224" width_o="2436" height_o="3224" data-src="https://freight.cargo.site/t/original/i/ae12ac399e3f4c99ad0d4f1402d8c9641a8e79a710b65aa0ccbdafb04b3d6c8b/P-GG_ALL_YIS_20161130_google_SP_H_x1a.jpg" data-mid="8966968" border="0"  src="https://freight.cargo.site/w/1000/i/ae12ac399e3f4c99ad0d4f1402d8c9641a8e79a710b65aa0ccbdafb04b3d6c8b/P-GG_ALL_YIS_20161130_google_SP_H_x1a.jpg" /&#62;

&#60;img width="2438" height="3301" width_o="2438" height_o="3301" data-src="https://freight.cargo.site/t/original/i/ee9c4806505b0036b812b2209e608a7aa01bc8653ce41e74211e61f13cc970a4/P_GG_ALL_YIS_20161130_google_SP_B_SRock.jpg" data-mid="8966963" border="0"  src="https://freight.cargo.site/w/1000/i/ee9c4806505b0036b812b2209e608a7aa01bc8653ce41e74211e61f13cc970a4/P_GG_ALL_YIS_20161130_google_SP_B_SRock.jpg" /&#62;</description>
		
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	<item>
		<title>The Twitch Recap Game</title>
				
		<link>https://szajgin.cargo.site/The-Twitch-Recap-Game</link>

		<pubDate>Fri, 22 Mar 2024 16:14:54 +0000</pubDate>

		<dc:creator>szajgin</dc:creator>

		<guid isPermaLink="true">https://szajgin.cargo.site/The-Twitch-Recap-Game</guid>

		<description>The Twitch Recap GameInstead of giving our audience something to watch, we gave them something to play: The Twitch Recap Game. 
This Twitch twist on the classic side-scroll game format was a new way to present a retrospective as players side-scrolled their way through the best moments of 2023 on Twitch, based on data and highlights, collecting emotes to earn points. 
We put the game into the hands of our streamers and onto the front page of Twitch, turning Twitch Recap into a community wide moment the whole community could participate and play a part in - the same way they do all year long.
The Recap Game drove users to get their personalized end of year recaps, with their individual data from the year.&#38;nbsp;#TwitchRecap trended number one on X the day Twitch recap launched.






Here is a full playthrough of the game.








&#38;nbsp;














</description>
		
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		<title>Twitchcon </title>
				
		<link>https://szajgin.cargo.site/Twitchcon</link>

		<pubDate>Mon, 20 Oct 2025 21:39:45 +0000</pubDate>

		<dc:creator>szajgin</dc:creator>

		<guid isPermaLink="true">https://szajgin.cargo.site/Twitchcon</guid>

		<description>Twitchcon&#38;nbsp;Every year, thousands of Twitch fans come together IRL for Twitchcon. 
Between Twitchcon North America and Twitchcon Europe, we host over 25,000 attendees.&#38;nbsp;

And every year, my team oversees branding, experience design, signage, a keynote from the CEO,&#38;nbsp; and social.&#38;nbsp;
Over nine Twitchcons I’ve learned there’s nothing quite like being there in person, but here’s a snapshot from the last couple years.&#38;nbsp;
2025 (Europe and San Diego)&#60;img width="8256" height="5504" width_o="8256" height_o="5504" data-src="https://freight.cargo.site/t/original/i/1bc5316b6a2bbc708c0b64e08c4c7dfbd076cf4c514f5af96759d4e1c0bd459d/Twitch_Con_Rotterdam_Q2_2025_300ppi_sRGB_HQ_MRG_4924.jpg" data-mid="239619998" border="0"  src="https://freight.cargo.site/w/1000/i/1bc5316b6a2bbc708c0b64e08c4c7dfbd076cf4c514f5af96759d4e1c0bd459d/Twitch_Con_Rotterdam_Q2_2025_300ppi_sRGB_HQ_MRG_4924.jpg" /&#62;
&#60;img width="7048" height="4699" width_o="7048" height_o="4699" data-src="https://freight.cargo.site/t/original/i/ac9973109a4c94cc25b636b9a4700073bd896dfd31276c2a85e13b9f77912533/Twitch_Con_Rotterdam_Q2_2025_300ppi_sRGB_HQ_MRG_4902.jpg" data-mid="239619997" border="0"  src="https://freight.cargo.site/w/1000/i/ac9973109a4c94cc25b636b9a4700073bd896dfd31276c2a85e13b9f77912533/Twitch_Con_Rotterdam_Q2_2025_300ppi_sRGB_HQ_MRG_4902.jpg" /&#62;





&#60;img width="7500" height="5000" width_o="7500" height_o="5000" data-src="https://freight.cargo.site/t/original/i/15407f0e99a82b80a2869a9ba51d2a1713a749c4d5cdd23b2cf8c72bbd29e0a9/Twitch_Con_Rotterdam_Q2_2025_300ppi_sRGB_HQ_MRG_5333.jpg" data-mid="239619999" border="0"  src="https://freight.cargo.site/w/1000/i/15407f0e99a82b80a2869a9ba51d2a1713a749c4d5cdd23b2cf8c72bbd29e0a9/Twitch_Con_Rotterdam_Q2_2025_300ppi_sRGB_HQ_MRG_5333.jpg" /&#62;



&#60;img width="5407" height="1168" width_o="5407" height_o="1168" data-src="https://freight.cargo.site/t/original/i/cab4d52b8e9b0305a2884ce3d6979d803936aae812aec63040e58cceb8b53514/25TCS-01-1548-GLE_751x162_1-10_PREVIEW.png" data-mid="239687407" border="0"  src="https://freight.cargo.site/w/1000/i/cab4d52b8e9b0305a2884ce3d6979d803936aae812aec63040e58cceb8b53514/25TCS-01-1548-GLE_751x162_1-10_PREVIEW.png" /&#62;




&#60;img width="3088" height="1999" width_o="3088" height_o="1999" data-src="https://freight.cargo.site/t/original/i/5401a1fde3faf5ad96072d3f3d45d98fdf6738a420597b2f35438de1f44e3b98/TWI_5730-copy.jpg" data-mid="239616775" border="0"  src="https://freight.cargo.site/w/1000/i/5401a1fde3faf5ad96072d3f3d45d98fdf6738a420597b2f35438de1f44e3b98/TWI_5730-copy.jpg" /&#62;






&#60;img width="6016" height="4016" width_o="6016" height_o="4016" data-src="https://freight.cargo.site/t/original/i/2b6fbcb2a6bd71cf56551b30421e59f0049f2e57675002a1a9fbac30ecae3729/TWI_2421.jpg" data-mid="239619994" border="0"  src="https://freight.cargo.site/w/1000/i/2b6fbcb2a6bd71cf56551b30421e59f0049f2e57675002a1a9fbac30ecae3729/TWI_2421.jpg" /&#62;

 



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&#60;img width="4385" height="713" width_o="4385" height_o="713" data-src="https://freight.cargo.site/t/original/i/c741c547e49904e5182c1a7ade5c3bc7cec96c20c185b99ccffe22f71d6845de/25TCS-01-1525-GLW_609x99_1-10_PREVIEW.png" data-mid="239687406" border="0"  src="https://freight.cargo.site/w/1000/i/c741c547e49904e5182c1a7ade5c3bc7cec96c20c185b99ccffe22f71d6845de/25TCS-01-1525-GLW_609x99_1-10_PREVIEW.png" /&#62;&#60;img width="6016" height="4016" width_o="6016" height_o="4016" data-src="https://freight.cargo.site/t/original/i/e89eba2666a91c9679e4098b04df004331c0ce5107174d1c5e40473222197c23/TWI_2271.jpg" data-mid="239619993" border="0"  src="https://freight.cargo.site/w/1000/i/e89eba2666a91c9679e4098b04df004331c0ce5107174d1c5e40473222197c23/TWI_2271.jpg" /&#62;


 



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2024 San Diego






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	<item>
		<title>Let's Make Love</title>
				
		<link>https://szajgin.cargo.site/Let-s-Make-Love</link>

		<pubDate>Tue, 30 Jul 2019 02:57:58 +0000</pubDate>

		<dc:creator>szajgin</dc:creator>

		<guid isPermaLink="true">https://szajgin.cargo.site/Let-s-Make-Love</guid>

		<description>Let’s Make LoveToday’s dating scene is full of ghosts, eggplants, late night booty calls, and swiping. But amidst this dumpster fire, two important things are almost nowhere to be found: love and the one company that has always been known for helping people find love, Match.&#38;nbsp;

So to point single peeps in the right direction, while reinvigorating Match&#38;nbsp; for the modern dating era, we created Let's Make Love. 

Yes, it's a pretend podcast. Yes, it's hosted by Rebel Wilson. And yes, it's all about where to go when you're ready to make love...like actual love. 
Adage named this one a Creativity Pick of the Day and the work helped drive a 30% lift in brand sentiment over the flight of the campaign.&#38;nbsp;







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