Every new Vice President should be commemorated with a limited edition run of commemorative plates, so to build buzz for the inaugural season of HBO's VEEP, we sent 500 of these to bloggers along with a letter from Madame Vice-President . Please note, that is actual 24 carat gold around the edges.
To take the campaign across the country, we created the VEEP motorcade, complete with Secret Service and a police escort. The motorcade appeared in three cities - LA, DC, and NY - to promote show and introduce the nation to the new VEEP.
