As Head of Creative and Global ECD at Twitch, here’s what I’ve been up to.
Reorganized the creative team.
Redesigned our process to unlock better collaboration and deeper strategic insights.
Rewrote the company mission.
Listened and learned.
Led campaigns.
Launched products.
Drove record revenue.
Managed agencies.
Coordinated with regional teams.
Developed a new global brand positioning and platform.
Gave life to a Fairy Modmother that looks out for streamers.
Sent the Twitch community to an alternate dimension.
Used data to turn the year on Twitch into a video game.
Shortlisted and won some awards.
Played coop with partners across marketing, content, product, analytics, and exec team.
Shaped overall marketing strategy including process, goals, metrics, and planning.
Oversaw global creative for the Twitch brand from strategic development and concepting through production, rollout, and measurement.
And of course, learned to speak emote.
It’s been
