For Target's 2016 holiday campaign, we turned the incredible production that is the holiday season into an actual production: a reimagining of The Nutcracker called The Toycracker.
It told the story of a young girl in a holiday toyland who discovers what she wants most for the holidays is what she had from the start, her family and friends. Our musical starred John Legend and Chrissy Teigen alongside a cast of over 30 CG toys.
The eight minute piece aired for an audience of 26 million on ABC and was rewatched millions of times on YouTube and Hulu.
Target Toycracker Case Study from adam szajgin on Vimeo.
Target Holiday: The Toycracker Musical from adam szajgin on Vimeo.
