In case you weren’t already counting down the days until the return of Game of Thrones, this campaign activated celebrity fans to start tweeting about the Season 3 return of the show.
We tracked fifty celebrity fans of the show and created a custom Game of Thrones box for each of them. Each box was engraved with their house name and when you opened it, a hidden speaker played the opening theme from the show. The box also included DVD’s, a USB drive customized content, and a hidden chamber with a scroll containing instructions for the recipient.
People got really jealous of the celebrities.
But luckily, there was a contest where true fans could win a box of their own.
And these guys just went ahead and made some for themselves. Talk about craftsmanship.
