Black Friday is a massive part of every holiday campaign, but this year Target wanted to about more than just one day of sales.
Ten Days of Deals was created to turn Black Friday into a multi-day holiday event. The only challenge was finding a way to break through and deliver deals for days, while staying true to our larger campaign narrative.
The solution was simple, when you live in a world of talking toys and cookie Christmas trees, who better to deliver the news than a gingerbread weatherman? So we introduced Ginger Breadington along with co-anchors Barbie and Ken to deliver our Ten Day Deal Forecast.
Ginger and team had one heck of year, contributing to record breaking sales for the holiday season.
Awards: 2017 Effie Winner
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